The FLyBOOK : Press Release / Announcement
The industry is one that touts technology when referring to rod, line and reel development. But, the use of technology in the angling industry is not on the mind when you think about its use as best practice when it comes to operating the business side of an outfitting or guiding business. This typically harbors the image of a guide scribbling down some numbers on a sticky note, or pulling to side of the road taking down information on a napkin. The FLyBOOK has proven that the use and acceptance of technology can be a strong competitive advantage for business owners in the angling industry. News from the FLyBOOK for 2011, below.
Press Release:
THE FLYBOOK TO INCREASE TRAFFIC TO WEBSITES IN 2011, FREE SOFTWARE UPGRADES
New Search Engine Optimization and Online Ad Service From The FLyBOOK, Plus Free Upgrades to improve database functionality, payment collection flexibility and organizational tools to assist in Business to Business collaboration.
The FLyBOOK, a custom built business solution for guides and outfitters, is offering a new service for outfitters called “FLyBOOK HI-Vis”, aimed at generating more traffic to customers websites. The company also announced a series of free upgrades to the software for existing customers, including several database search functions, embedded waiver/ receipt/ and policy agreement, and will be testing a system that will encourage business to business collaboration. Today, not only do outfitters using the FLyBOOK have an automated business solution, the ability to book online, manage a “virtual” calendar that can be accessed and edited from anywhere with an internet connection, they will soon be able to create partnerships with other business partners to start generating revenue together!
We have spent most of the last year developing and perfecting several Search Engine Optimization (SEO) programs (“Hi-Vis”) specifically designed for the angling and outdoor industry. Gaining customers through the internet is not as simple as registering a URL and creating a website. Just because a website exists does not mean that it is an asset or tool to your business. Too often small businesses fall into this trap (Trap includes: blogging, facebook and twitter). A website which successfully gains qualified traffic will produce far greater long term results than one that is launched without a thoughtful plan. The FLyBOOK team will help establish a realistic and affordable plan to help you gain traffic to your website from people who are likely to make a purchase.
A myth exists in the marketplace that Digital Marketing is expensive. It certainly can be -- a company like Ford or Budweiser spends a fortune each month in Digital Marketing, but so do their competitors. How much does your competition spend? Probably not much and what they do spend is probably not spent well. We can spend less and get better results. The beauty of most Guides, Outfitters, Specialty Shops, Tour and Trip Operators is that they compete in a very small and targeted market – one that has not been taken over by the Digital Marketing flood currently sinking big business.
The FLyBOOK team helps clients gain more visibility and customers through the internet. Whether you are looking to build a small online advertising campaign for less than $10/month or want to create and brand an entirely new website – FLyBOOK Marketing will build a plan for long term success. Contact Us!
FREE Upgrades for 2011:
2011 will be a landmark year for the FLyBOOK, with customers in over 25 states we are always adapting our platform to meet the variety of needs of our clientele. The first round of upgrades for 2011 are scheduled to be released in December and include several operational enhancements for our business owners and managers. These operation enhancements include: database search functions, and customizable waiver and receipt tools. Our customers should expect enhancements and upgrades to occur frequently throughout 2011. Our scheduled enhancements will definitely set FLyBOOK customers apart from their competition, and provide them with certain advantages. Not only will they still offer online reservations, automated communications tools, a useable customer database and guide management system, they will be able to provide a network system to other local businesses that will encourage business to business (B2B) collaboration and much more. Stay tuned for more exciting tools from The FLyBOOK!
Personnel News:
The Digital Marketing arm of The FLyBOOK llc. is being managed by Ross Liggett. In the last year Ross has proven his skills and shares our philosophy of “serving customers and establishing strong relationships.” Ross Liggett grew up splitting time between the east and west coast. He has a B.S. in Business from Virginia Tech and has spent the last decade in operations, management and marketing of outdoor sports. He has extensive experience in digital marketing, helping companies achieve success through the internet.
Our new lead software developer is John Almquist. John graduated from Oregon State University in 1994 with a BS in International Business, and started work at Tektronix designing inventory software and processes for 2 years. He then worked as a consultant designing and implementing maintenance software for power companies (BPA, EPRI, Sask Power, Edmonton Power) for the next 5 years. During the same time period, he also consulted for Boeing designing inventory software, as well as other companies and smaller projects.
In 2009 John completed his Masters in Software Engineering at Portland State University. Johns dedication to his trade, and professional experience are priceless as we continue to develop as an industry leader.
New Free Upgrades from THE FLyBOOK™ Improve System Response
HILLSBORO, OR., Dec. 5, 2011 — THE FLyBOOK™, an online reservation and business management system for guides and outfitters, announced today foundational changes that will improve the user experience. The immediate impact of these changes will be faster response times and several simple adjustments in appearance.
The improvements will have a significant long-term impact as THE FLyBOOK™ system continues to advance. By upgrading, the company will be able to better handle the double digit growth expected in 2012. These foundational improvements will enable enhancements over the next few months that will include: additional scheduling options, staff management tools, customer access and more.
Specifically, the changes being announced today include: hosting updates, server changes, and other infrastructural adjustments. The company moved hosting companies to allow for dedicated server capacity so that their continued growth can occur at an accelerated pace. In each of the last three years THE FLyBOOK™ has doubled in capacity, and is on pace to double again in 2012. Therefore, structural changes are a must to continue to serve demand.
While much of the industry is adjusting to the slower pace of life that winter brings, THE FLyBOOK™ is jumping into high gear with an aggressive developmental schedule that will improve the platform, and better serve their clientele.
About the flybook:
THE FLyBOOK™ is a web based reservation and business management system designed for guides and outfitters. It serves over 200+ businesses around the world to improve organization, efficiency and generate revenue. Additional information about THE FLyBOOK is available at www.theflybookonline.com / 503.706.3933 / info@theflybook.com
