The FLyBOOK offers strategic consulting services for the Outdoor Industry. If you are looking to develop a marketing plan, brand your website, analyze your competition or build a Search Engine Marketing (SEM) campaign – we can help you figure out what to do and how.
The FLyBOOK team helps clients gain more visibility and customers through the internet. Whether you are looking to build a small online advertising campaign for $10/month or want to create and brand an entirely new website – FLyBOOK Marketing will build a plan for long term success.
Gaining customers through the internet is not as simple as registering a URL putting up a website. Just because a website exists does not mean that it is helping the business. Often small businesses fall into this trap. A website which successfully gains qualified traffic will produce far greater long term results than one that is launched with no plan at all. The FLyBOOK team will help you gain traffic to your website from people who are likely to make a purchase.
A myth exists in the marketplace that Digital Marketing is expensive. It certainly can be - a company like Ford spends a fortune each month in Digital Marketing, but so do their competitors. How much does your competition spend? Probably not much and what they do spend is probably not spent well. We can spend less and get better results. The beauty of most Guides, Outfitters, Specialty Shops, Tour and Trip Operators is that they compete in a small and targeted market – one that has not yet been taken over by the Digital Marketing flood currently sinking big business. Start thinking about Digital Marketing now and get more customers now. Your competition will be playing catch-up soon
SEM: Search Engine Marketing
Search Engine Marketing or SEM for short, is a term that defines when a business manipules features of their website in an effort to improve results in Search Engines like Google. The goal is generally to a few keywords relevant to the business, and then rank it the top ten (first page) of search results for that term. SEM has two branches, Search Engine Optimization (SEO) and Pay Per Click advertising (PPC).
SEO: Getting "organic" results...
SEO refers to ranking in the organic search results or those results in the center of the page. This is generally accomplished by optimizing tags, content and links. Other than time, there is no investment to rank highly in the organic results.
PPC results:
PPC results are the ads above and to the side of the organic listings. These ads are paid for by the advertiser based on how many people click the ad. To start a PPC ad campaign the business must invest some advertising dollars. One of the great benefits if a PPC advertising campaign – compared to other media types – is that a business can start a PPC campaign for a few dollars, and can stop it at any time.
Each website is different so it is difficult to determine an exact cost without reviewing each site. An initial consultation is free. Give us a call or send us an email. We will look over your site and set up a time to talk about your goals and what it would take to get there. If we think we can help you, we will come to an agreement. We will see you through to your goals - generally if we can book you a few trips, we pay for ourselves easily.
Pricing:
(503) 706-3933 /info@theflybook.com
TRAVEL INDUSTRY ASSOCIATION: “IF YOU ARE NOT MAKING FULL USE OF THE INTERNET FOR YOUR MARKETING CAMPAIGNS YOU ARE MISSING 30% OF YOUR POTENTIAL MARKET.”
Click Here! To see results from a 2011 FLyBOOK case study.
